The Wufoo Blog

How to Use Online Forms for Events

By Ahmad Aggour · December 6th, 2017

Online forms for event planning: Ring the New Year with Wufoo

Hello Wufoo fans, and happy holidays! It’s that wonderful time of year again—you know, the joyous months of holiday parties, family get-togethers, New Year’s celebrations, Sales Kickoffs, and more.

With so many events to think about, it’s easy to get overwhelmed with planning. But fear not, Wufoo has your back! Let’s look at some of the ways Wufoo can help you with all of your event needs.

Sales kickoff

sales kick off registration form

Many businesses host a sales kickoff event at the beginning of the year. Use a form to collect all attendee information far in advance so you can determine room assignments, make reservations, and handle any other logistical needs.

If your business offers staffers a choice in roommates or the option to room solo, include those questions in the form so you can get everything you need in one go.

After the event, create a survey to share with everyone to collect feedback and capture any learnings for next time!

Party planning

new years eve party invitation

If you’ve ever planned an event or party, you know the importance of having an accurate headcount. You don’t want to be ill-prepared with seats, food, and activities.

Whether you’re hosting an event for the holidays, a New Year’s Eve party, a baby shower, a Super Bowl watching extravaganza, or anything else, it’s always good to know who’s coming so you can plan accordingly. With Wufoo, you can create an RSVP form in no time and start planning the fun!

Pro tip: Include a map to your party or event right inside the form.

Need to get the invitations out ASAP? No problem. You can use one of our pre-made templates and share it out in seconds.

Holiday dinner or potluck

potluck form

Hosting a big dinner for Christmas, Hanukkah, Kwanzaa, or another holiday? Why not conduct a quick survey to see what your guests want to eat and detect any dietary restrictions so you can be sure to have a dish for everyone.

Or maybe you’re planning a potluck (so much easier, right?). Send out a form to all of your guests asking what they want to bring. You can even include max quantities so you don’t end up with 10 trays of mashed potatoes. Unless everyone really, really likes mashed potatoes, in which case that might be a huge success!

Workshops & lunch and learns

workshop registration form

Are you hosting a series of workshops for your team members or customers? Our Workshop Registration Form Template offers a convenient, one-step process for people to sign up. If the workshop is a paid event, you can even collect payments right from your Wufoo form.

If you’re doing a lunch and learn at work, you can throw in an option for attendees to include any meal preferences.

There you have it: Just a few examples of how Wufoo can help you get through all of your event needs for the holiday season and beyond. You can see even more event templates in our Templates Gallery for all of your form needs.

We’d love to hear more about the ways that you use Wufoo. Leave us a comment below!

The Year in Review and Our Plans for 2018

By Pej Javaheri · December 6th, 2017

Our Review of a Busy 2017 and Some Great Plans for 2018


As this year comes to a close, we here at Team Wufoo wanted to reflect on the year that has been, and look forward to the year ahead. Most importantly, we want to thank you, our customers, for trusting us with your form needs and look forward to working with you in 2018.

Improving your form management

We introduced Pagination to help customers manage their forms and find what they are looking for quickly and easily.

Helping users fill out forms

Help your users help you with Placeholder text! Ya, I know. You can now add text in the input field that won’t be collected as data. Why? It’s there as a guide for your users so they know what sort of information to put in a field. Click here to find out more and in which fields you can use placeholder text.

Analytical power

You can now apply the power of Google Analytics to your Wufoo forms. Use the tracking code from your website and begin to understand all the ways your users access your forms.

An easy way to close forms

Customize a message when your forms close using the forms closed options. You can leave a message or redirect them to your website (or specific page). No more coding required!

Everyone loves bigger files!

We increased file size uploads to 25MB.

Creating beautiful forms on mobile

Wufoo now offers an enhanced mobile experience for managing your forms. And it’s not just managing…: You can choose from hundreds of responsive templates to create the form you need, all while mobile!

Keeping track of your projects

Our updated Asana integration helps you and your teams track your work by linking your Wufoo form.

We want to hear your ideas

Feedback! A new feature designed to collect your ideas on where we can improve the product. Excited to say in just the month or so it’s been out, we’ve gotten lots of exciting feedback and votes on what you, our customers want to see us deliver.

On the same page

And lastly, Status. It’s minor, but we wanted to ensure everyone knew the status of the services on the site and if we were experiencing any issues. Feel free to head over there now and take a look as well as bookmark the page. Quick overview:

    • Forms and Administration: This is the main application as well as all your forms.
    • Mobile Admin: This is the mobile administration environment.
    • API v3: As you guessed it, this is the API service.
    • Notifications: Emails, emails, emails…

What’s in store for 2018!?

We are already planning some exciting updates, including more payment integrations, updates to the UI, and a streamlined experience.

We also want to implement the great feedback you are giving us! So, please continue to suggest new features and improvements, and vote on the features and items that are top of mind for you.

New! Share Ideas Fast with Feedback

By Pej Javaheri · November 2nd, 2017

Over here at Team Wufoo, we make it a priority to listen to you, understand your needs, and deliver capabilities to make it easier for you to accomplish your goals. This starts with our great customer support team and continues on down to our product and engineering teams. However, we feel we can do a better job to engage with you—that’s why we’ve implemented a new feature named (drumroll please)… Feedback!

Feedback Location

You’ll find Feedback under the Account menu. It’s very easy to use—in fact, we’d love if you would use Feedback at your next login to let us know what you think! The goal is very simple: we know you have a ton of things to do and have great ideas on how we can help you do them. So we made an easy way to help you send your ideas to us. You can also vote on features other customers have proposed to help us know which ones we should be working on.

Once you select Feedback, a new window will appear where you can browse features that other customers have suggested, vote on any of the ones that you like, suggest your own ideas or—if you happen to run into one—report a bug you’ve encountered.

We tried to keep the interface as simple as possible because we know you have a lot going on. You can search for an idea to see if others have suggested something similar, or display ideas that are most recent or most popular so you can add your vote.

The Wufoo team will use this information to help guide what new features and functionality are being put into our roadmap. FYI: we may have some follow-up questions for you regarding the requested capability to ensure we understand how the feature should behave.

That’s about it! We look forward to hearing your ideas and feedback.

5 tips to keep your customers engaged this holiday season

By Diego Graglia · November 1st, 2017

They don’t call it ‘Holiday Season’ for nothing, right? Halloween is already gone–I totally nailed my ‘The Dude from The Big Lebowski’ costume, by the way–but the festivities keep coming and they won’t stop for a full two months (or three if you are one of the lucky kids who gets gifts on Three Kings Day on Jan. 6).

During these hectic holidays, we know that you and your customers are constantly on the go. As our digital lives have become more mobile and social, it’s crucial to know how to connect with your audience and listen to your customers on all platforms to keep them closely connected to your brand.

For example, with our freshly redesigned mobile experience, you can keep an eye on your incoming responses from your smartphone while you hold a glass of punch in your other hand!

To help you out, we thought we’d bring you some holiday cheer by sharing some great tips to keep your customers engaged with Wufoo’s help!

  1. Share your web forms on social channels

Your customers may not have a lot of time, but they recognize value when they see it. With Wufoo, you can take your online forms to the most popular social platforms in a few clicks. From there, you can start talking to your target market directly and find out more about their holiday needs, plans, and even budgets.

While your customers scroll through Auntie Ada’s holiday pics on Facebook or Uncle Pedro’s online greeting cards on Twitter… Kapow! Suddenly they see your form and now you’ve got a new order for one of your custom felted holiday wreaths! Here’s a simple tutorial on how to share your form on Facebook, Twitter, LinkedIn, and other platforms so you can boost those sales. 


  1. Take full advantage of our email integrations

Granted: A snazzy “Ho Ho Ho” holiday sweater is tops, but after that, customer feedback is pretty much the greatest gift you can receive this season.

If you want your customers to tell you what they think about your brand, you need to create an easy way for them to give you feedback. Reach out to them with a nurture email campaign. You can trigger personalized emails (and follow ups) with any of our many email marketing integrations.

And remember those web forms you shared on social media? When you collect customer feedback through those online forms, their contact info can be added automatically to an email list on MailChimp, Campaign Monitor, and others.

Check out the following video to see how to setup a MailChimp integration.

  1. Personalize your engagement strategy 

When we talk about engagement, personalization is key. Wufoo can help you automate your campaigns using the information you collect in your forms.

For example, if you were on Santa Claus’ marketing team you could set up customized content for the nice kids and a different offering for the naughty ones… with how-tos and tips to remember to be nice next year!

There’s another tool you can use to make your customers feel special: Our Theme Designer. You can personalize your forms with your own logo, typography, backgrounds, and even advanced CSS. Check out this video to see how.

  1. Throw in a coupon code for your hardcore fans

One of the features our customers love the most is the capability to receive payments through a Wufoo form, thanks to partners like PayPal, Stripe, and Authorize.Net. Once you’ve nurtured your customers, targeted them with customized content, and you’ve identified the most engaged folks - how about giving a few of them a discount to keep them happy as they are processing a payment and possibly turn them into your promoters and advocates?

Use Wufoo’s Rule Builder to create a special coupon code that you can add to your forms and run sales through the holiday season! Watch this video to see how.


  1. Tie it all together by analyzing your data with Wufoo’s Report Builder

Once you’ve collected your customers’ opinions and information through social marketing channels, go straight to our Report Builder to analyze your results. Reports allow you to display your data visually, to get a clear picture of what the trends are. Plus, you can share the results with others!

Using this nifty tool, Santa’s marketing team can easily sort out the naughty kids from the nice ones. There’s no escape, so be nice!

Once you’ve created a few reports, you can manage all of them under the Report Manager. See how it works here:

Now you have 5 useful tips to keep your customers engaged during the hectic holiday season. Make sure to keep these tips in your back pocket to have a successful end of the year! Happy form building!

Upcoming Server Maintenance

By Renee Morris · October 30th, 2017

Heads up Form Friends–

On Thursday, November 2nd Wufoo will be performing routine server maintenance from 7:00 a.m. to 8:00 a.m. PST.

During this time, you will have access to your account, forms, responses, and people will still be able to submit responses on your forms, but webhooks and integrations will be delayed up to two hours.

Our team is committed to your success and we will take every precaution to ensure a rapid and high-quality server maintenance. From all of us at Wufoo, we sincerely apologize for any inconvenience this may cause.

We’ll be posting updates throughout the maintenance on our support Twitter account. If you have additional questions, feel free to contact us. Thanks for your support!

Web form design tips for higher completion rates!

By Renee Morris · October 6th, 2017

Hey Wufans! We know you are always looking for ways to increase your form completion rates and get more entries. In the past, we’ve discussed the key mistakes to avoid to improve form completions. Today, let’s focus on the importance of visual web form design and its impact on form completions.

We can all agree that first impressions matter. And it’s no different with online form design. Think about the time when you saw that beautifully designed car and thought, “Dang, I want to drive that,” or visited a well-designed website and thought, “That looks so cool,” or looked at a fresh-baked, hand-crafted pizza and thought, “I’d eat that whole thing in under a minute”.  That’s the same way you want your form respondents to think when they look at your forms! Studies suggest that users make their own design impressions about websites within 50ms. These impressions are based on a combination of factors like colors, fonts, spacing, and more. So, let’s look at four ways we can make your Wufoo forms stand out and make that great first impression!

1. Out-of-the-box themes

When you design stand-alone forms that won’t be embedded on websites, you can save time and effort by using one of our six awesome out-of-the-box themes. These themes are designed to make your forms look good on any device your respondent uses. So, next time you design a form, check out these six themes that are already waiting for you in your themes selection, click on one of them, and start increasing completions.

2. Custom themes

Want to let your creativity shine through your web form design? Use our theme designer to create custom themes in line with your brand image. The theme designer lets you pick elements like font, size, and color for individual elements in your form. Plus, once you make a custom theme, you can save it to use it any time you’d like to bring consistency to all the related forms in your account.

Good typography is not only a great way to polish your brand image— it makes the forms easy to read on any device, resulting in higher conversion. You can use one of the many fonts supported by Wufoo or you can import fonts and use them in custom themes.

If you are a CSS Pro and have written your own CSS for your theme, you can reference the URL of the file in the theme designer and apply the theme to your forms. The file has to be hosted in an external file storage system and appropriate access rights should be set so that the file is accessible from Wufoo.

3. Logos, logos, logos

One of the best ways to build trust with form respondents and encourage them to fill out your forms is by using your logo in Wufoo forms. Using your logo helps form respondents identify your brand. To use a logo in your custom theme, you can host the logo in an external file storage system. Remember: whether you host the image in a storage system or in your own server, please ensure that it’s SSL certified so that you don’t get any warnings.

Custom Logo

4. Themes for forms in websites

So far we’ve covered the key aspects of themes for standalone forms. But what about Wufoo forms that are embedded in a website? You can embed forms in two ways:

  1. Use the form URL in your website code, or
  2. Use the embed code provided in the share page.

To ensure that the styling of the embedded Wufoo form matches the styling of your website, you can enter the URL of your website’s CSS file through theme designer.  

If you use our embed form code, we strip out the CSS elements so that the form automatically takes the theme of your website. However, this method may cause small CSS conflicts which can be resolved by making minor tweaks using theme designer.  Learn how to avoid some of the pitfalls of using embedded forms here. Our suggested method is to use embedded form code along with uploading the CSS of your website in theme designer so that any conflicts are avoided.

You now have all the tools to create web form design that looks awesome and increase form completions! Use our out-of-the-box themes or custom themes along with logos on every form to keep those form entries flowing!

Form to Finish – Asana + Wufoo Integration Updated

By Bob Garcia · September 15th, 2017

Asana Logo

Exciting news for Wufoo users! Our friends at Asana have updated and improved their integration with Wufoo. Asana is the easiest way for teams to track their work—and get results. From tracking bugs, task assignments, applications, and more, this improved integration streamlines the process of collecting requests by linking Wufoo forms to Asana so you can keep track of each request—and make sure it gets done.

Wufoo online forms enable your co-workers, customers, and/or vendors to submit information, feedback, or requests in a standardized format. Since Wufoo forms are fully customizable, you can include essential fields for all of the key details you need to take action. You can even customize your web forms to make them look like an integrated part of your site experience. Wufoo can also direct where the responses go, so can get notified when you receive a submitted form and easily stay on top of things.

When you integrate Wufoo with Asana, responses from your online forms will automatically become tasks in the Asana project you specify. Setup is easy. To connect a Wufoo form to an Asana project, you only need to specify how you want Wufoo form fields to map to Asana task fields including: task name, assignee, due date, and followers.

Take it to the next level with an Asana Premium account which allows you to map form fields to custom fields on tasks to better understand and action the request or information. Why is this cool?  With an Asana Premium integration you can map form fields for priority, format, and team in your creative requests. This adds more context and increases project management efficiencies.  Check out Asana Premium Features to learn more.

So what use cases does this integration solve?

Bug Tracking - Wufoo makes it easy for any user to report bugs with all essential info and ensure your team can track and manage submitted bugs in Asana.

  • Bug Tracker - build off this form template to collect required information including uploaded screenshots and/or files, and set up a bug tracking project in Asana to squash those annoying bugs.
  • Issue Tracking Form - jumpstart your issue tracking with this template to collect issues and then use Asana to ensure visibility and track project progress.

Task Assignment and Tracking - With Wufoo and Asana, you can streamline the process for collecting work requests by making it easy for co-workers, agencies, partners, vendors and customers to give you the info you need to act.

  • To Do List - keep yourself and your team organized around the important tasks you need completed.
  • Contact Form - keep incoming messages from your contacts organized so you can respond swiftly and stay up-to-date.
  • IT Service Request Form - organize and prioritize your IT department’s technical support needs by embedding our helpful form into your company’s website, or ask employees to fill out the form as needed and simply send it via email.
  • Complaint Form - reduce hassle while keeping a record of (and responding to) complaints.

Application tracking - Hiring is one of the most critical functions of any organization. Wufoo’s employment application form enables you to capture the essential information and manage who gets notified while Asana helps you manage the interview and hiring workflow process.

  • Employment Application - stay organized and quickly screen potential job candidates online before selecting the best and moving on to the all-important interview.

Visit Asana’s helpful integration guide on how to set-up the Wufoo & Asana integration or check out their blog post about the exciting integration.

Sales leads forms: 8 pro tips to increase sales leads now

By Bob Garcia · September 8th, 2017

Do you want to boost sales? If so, keep on reading! Sales leads forms are the best way to capture leads, either on your website or through social channels. Prospects inquiring about your product or services demand near real-time responsiveness. Responding first through an online sales leads form can be the biggest driver in winning that new business.

To help you react quickly, Wufoo notifies you when someone submits your form (new entries) or when a user in your Wufoo account adds a comment to an entry (new comments). You can easily set up email and text notifications to ensure that you can respond to sales leads in almost real time.


Here are 8 best practices for building great online forms that will maximize your lead capture. You can also see our full Guides article for even deeper details and insights.

  1. First impressions matter: Create a form name and description that addresses users’ concerns and persuades prospects to take action.
  2. Location, location, location: Embedding your form at or above the fold is almost always a best practice. Embedding a responsive Wufoo form on your website is easy and helps you collect leads through desktop computers and smartphones.
  3. Be brief, but not too brief: The number of fields you include on a form depends on your business needs, but you should focus on capturing the minimum required fields to respond effectively.
  4. Remove friction: Think and clearly communicate which fields are optional vs. required.
  5. Establish and maintain trust: Create a more transparent data collection process by including your terms of service and privacy statement in your form. Wufoo makes it very convenient for your users to access your terms of service, rules and conditions.
  6. Finish strong: Use clear, relevant, and action-oriented call-to-action text. Wufoo makes it super simple to customize your form navigation buttons  with CTAs that can drive your business forward.
  7. Don’t be an island, build bridges: Centralize and simplify lead management through integrations with your CRM and email service providers. Wufoo offers pre-built integrations with lots of leading email vendors including Campaign Monitor and MailChimp.
  8. Follow up: If you collect user email addresses, send them a confirmation email thanking them for sharing their information. It’s good manners and it makes your company look good.

Form templates to get you started

Ready to jump-start your conversion efforts with sales leads forms? Here are some online form templates to do just that. Everything you need to know to start a profitable conversation with a sales lead and potential customer can be found right here in our forms!

There are many types of sales leads forms you can build and use. Team Wufoo has built more than 400 online form templates to inspire you and get you started. Check them out today!

For more specific vertical forms and details on how to become a sales lead collection master, visit the Wufoo Guides’ post, “Use online forms to capture sales leads before they go cold .”

Thanks and good luck with your sales lead collection efforts. Happy form building!

5 tips for optimizing your mobile forms design

By Nicola Plate · September 8th, 2017


Howdy, Wufoo fans! We recently announced our all-new mobile experience (and we couldn’t be prouder of it), so we decided we should follow up with some great tips from our expert mobile form designers to help you create the best mobile forms. These best practices will help you create mobile-friendly forms in no time, so let’s jump in!

1. Keep it short and sweet

Think about it: How much time would you want to spend scrolling and typing out answers on a small screen? When you’re designing a mobile form, be considerate of your respondents’ comfort and time.

Here’s how:

  • Limit the number of form fields for “Contact Forms
  • Use multiple choice questions for order forms and surveys
  • Ask questions that are easily answered in a few words

Here’s a good example of an order form with multiple choice questions. (And it’s double good because it features… pizza!)  

  1. Choose your media wisely

Including images or video in your form? Be aware of bandwidth constraints which can delay image loading times and degrade image quality. Try to choose smaller images and avoid using too many on your mobile form. Also, if you are planning on using videos, it’s better to use a universal media player like YouTube to make sure everyone can access them. Follow this link to see how we embedded this video on a form to ask a very objective (and important) question.


  1.  To customize or not to customize

CSS Keywords are awesome for quick form customization, but they can sometimes impact the form’s look on a smaller screen. Use them wisely for mobile forms. Here’s our help article on CSS Layout Keywords if you want to dive deeper into this topic, but here are a couple of basic recommendations:

  • Avoid using CSS keywords that might squish the fields together on a smaller screen. You know that Wufoo lets you use CSS keywords to arrange form fields side-by-side, but that may not always work to your advantage on a mobile screen–so use them with that possibility in mind.
  • Remember that at Wufoo we make our mobile forms automatically responsive, so you can trust our built-in design to give your customers a great user experience.


  1. Be thankful and strategic

Keep your customers happy with a short ‘Thank you’ message once they hit ‘Submit.’ It serves both as a built-in confirmation message and a final touch point where you can make your customers feel extra special.


Another option is to set up a redirect that will help you make sure you don’t lose your customers on mobile: You can send them to a mobile-optimized page of your choice where, for example, they could sign up for your newsletter.


  1. Make sure it looks and works great on any device

Not all mobile devices are created equal. The same form in Safari on an iPhone might look slightly different than in Chrome on Android, and you never know what your customers’ device preferences are! Before you share your form, try filling it out on multiple mobile devices and operating systems. This way you can be sure that you will offer a great experience to people filling out your form. And remember the golden rule of mobile forms: keep it short, from your email subject line to your confirmation page.


We hope these great tips on designing mobile-optimized forms will give you plenty of information to consider and decisions to make. It’s all about reaching your customers where they are, and making sure that filling out your forms is as easy and quick for them as creating them was for you! Happy Form Building!

Say hello to Wufoo’s all-new mobile experience

By Praveen Chandran · August 3rd, 2017

Hey Wufoo fans. Have you logged in to Wufoo on your mobile device lately? Grab your phone and try it out! Right now. We’ll wait.

Awesome, right?! We’re excited to announce a whole new mobile experience for you (and your customers).

Now you can build a form anywhere, anytime. Just choose from 400+ responsive form templates, share it out, collect responses—and analyze the results—all while you’re on the go.

We know, we know. You’ve always been able to manage and view mobile-responsive forms that you designed in desktop. But now your favorite Wufoo features look and work great on any device. Here’s a quick rundown of what’s new.

Track your performance on the go

When you embed a web form into your website or share it in social media, you want to know if your form design is optimized to get the job done. Wufoo’s mobile-ready analytics dashboard helps you check form performance wherever you are. Just look at page views, conversion rate, and other metrics!

Access form entries anywhere

You’ve shared a form and entries are rolling in super fast, from hot leads to real-time event feedback needing your attention…now!

But what good are entries if you can’t access them and take action right away? Our mobile Entry Manager is designed to help you quickly sort and search for entries wherever you are.

Choose from hundreds of responsive templates

We get it! When you’re traveling, you don’t have the time to design a complicated form on your mobile device. Who wants to do all that pinching and zooming, anyway?

That’s why we’ve simplified mobile form creation. Just visit our Template Gallery and choose from 400+ responsive templates. Once you’ve got your form out the door, you can fully customize it on your desktop, so you can use our features in all their glory.

Don’t have time to customize your forms on your desktop? We’ve got 6 awesome out-of-the-box themes you can apply with a simple tap on your mobile device.

Share forms anytime, anywhere

You’ve picked an awesome template and applied a cool theme. Great! Now it’s time to let those entries start rolling in. Share your form on top social media channels like Facebook, Twitter, LinkedIn, and more from any mobile device.

Need to embed your form into your website? If you can’t get to your desktop right away, you have an option in the mobile hamburger menu to switch to desktop mode—and switch back—anytime you want.

Get notified about new entries

When those entries start rolling in, you want to know immediately. Now it’s easy to set up notifications for new forms and update notification settings for existing forms. So if a hot lead comes in, your rep will be notified via email or text right away wherever they are.

Access your account dashboard

You’ve got a lot on your mind—we don’t want you to worry about your Wufoo account, too. Our account settings dashboard provides a quick visual overview of your Wufoo account usage, including form and entry limits.

That way it’s easy to upgrade for more exactly when you need it. Just go through our simple mobile checkout flow to increase your limits in a few taps.

Your feedback matters: Tell us what you think!

We’re excited as a team to bring you this new mobile product experience.  So, what are you waiting for?  Get on that mobile device and try out our new mobile experience right away.

Want to learn more or have questions about mobile experience? Check out this article that takes you through it from start to finish.

This is just the beginning of our mobile product journey. We’ll add more relevant features in the future. So please tell us what you think—and what you want more of—in the comments below. Your feedback will directly shape our mobile product experience. Thanks so much, and happy (mobile) form building!

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    The Wufoo Blog is the official online publication written by the developers of Wufoo about their online form builder, form-related technologies, and whatever else may fit their fancy—like robots.

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