As many of you know, the General Data Protection Regulation (GDPR) is fast approaching. We wanted to update everyone on what we are doing here at Wufoo to ensure we’re compliant with the upcoming May 25th, 2018 deadline.
Data privacy and security has always been a top priority at Wufoo. We work closely with our parent company, SurveyMonkey, to ensure that our privacy standards are first class. GDPR is no different and we’re taking the necessary steps to ensure that all requirements are fully met.
What is GDPR?
Set to take effect in May 2018, the General Data Protection Regulation (GDPR) addresses the vast changes which have taken place in the technological arena over the past two decades and seeks to harmonise the approach to data protection matters across Europe by establishing a single set of rules. It replaces the Data Protection Directive which has been law across the European Union for the past 20 years.
Why is GDPR important?
The impact of GDPR will be significant as it affects any business that collects data in or from Europe (whether they’re based in Europe or not). GDPR requires businesses to give individuals greater visibility into and control over the data they provide to those businesses.
In order to ensure that the protection of personal data remains a fundamental right for EU citizens, the aim of the GDPR is to modernise outdated privacy laws. Significant fines of up to €20,000,000 or 4% of global annual turnover, whichever is greater, may be levied on organizations who fail to meet their obligations with respect to handling data under the GDPR.
What is Wufoo doing?
We have always been keenly aware of the importance our customers place on privacy and security. We see GDPR as an opportunity to continue our long tradition of protecting your Wufoo data and giving you more control over it.
- Access control, data encryption, soc-2, continuous, vulnerability, incident, security, pci 3.2, hitrust,
While Wufoo already uses state of the art SOC II certified data servers in the United States, we are aware of the new and increased security standards that GDPR introduces and will continue to evaluate our practices to ensure they align with best-in-class industry standards.
For security we ensure:
- your data is protected with encryption at rest and in transit,
- access control for both authentication and authorization,
- continuous network & security monitoring,
- vulnerability management,
- incident response and recovery,
- ongoing security awareness training,
- Periodic independent 3rd-party security reviews and penetration testing
- EU-US Privacy shield certified
- PCI DSS 3.2
We empower all of our customers to control their data through their account. As long as your account is active, you have full control over the specific types of data, and length of time you hold such data. For example, you can delete a single individual form response from your account if required to do so. We honour all deletions from an account, and all account data which has been expunged by you is permanently deleted from our back-ups.
If you have any additional questions around Wufoo and GDPR, please reach out to our support team who will be more than happy to answer any questions you might have.
In the meantime, happy form building!
Today we launched beta.wufoo.com - a new area where you will see us introduce new features & designs that you can try out and provide feedback before we release into the main product. The first item we have released in beta is a new Form Manager experience to help you better manage all the forms in your account.
The goal of our beta site is to provide a seamless way for you to try out new features without leaving the comfort of your account. You can easily opt-in or out of beta via the Account menu. All of your content will work no matter what version you are using - be it the Beta or regular site. We hope you’ll hang around the beta site and give us feedback on what you like and what you think we can improve upon.
Note that only Account Owners will be able to opt in or out of Beta, so be sure to ask your Account Owner to opt in! Once the Account Owner opts in, all users will be able to enjoy the new Beta experience.
New Form Manager
To kick things off, we are introducing a new way to manage your forms – one that is modern, intuitive, and flexible. Over the years, we have received lots of feedback that has helped us build out this new experience and we hope you enjoy it.
Rather than a big reveal, we are taking a more deliberate approach to releasing this and other new features that will allow us to iterate and engage. And more importantly, it allows us to collect valuable feedback from you–our users. Tell us what you like, what can be improved, how the beta changed your life, and any other suggestions! We are here to listen. You can share your thoughts by selecting Feedback in your Account menu and selecting New Idea or Report a Bug tabs. This is also how we will address any support related questions for the beta.
Participating in the beta is optional but we hope you will give it a try. Once you opt in, you will see a brand new Form Manager experience. Give it a spin and let us know what you think! You can use this experience for as long as you like and if you want to flip back to the current version, you can do so by going to the same Account area and selecting Leave Beta. No matter what version you use, all your forms, entries, and data will be the same.
We hope you enjoy using the new Beta and look forward to hearing your thoughts!
Hello Wufans! We’re excited to announce our newest partnership with Worldpay, a global leader in payments processing technology and solutions.
Worldpay has been a pioneer in card payments, multicurrency processing, and online payments, and we’re excited to integrate with their technologies, allowing our UK-based customers to process payments with one of the most popular global payment processing companies.
Check out all the currencies that Worldpay supports. That’s right. Not only can you accept all of these currencies, but Worldpay can also pay you out in any one of them. Cha-ching!
If you don’t have a Worldpay account, but are ready for some multicurrency revenue, we’ve got you covered. Just follow the link to sign up for Worldpay and start earning more, in more places: Sign up for Worldpay to get started.
Also, be sure to check out our Help Center article to learn how to start using Worldpay to collect payments through your Wufoo forms.
Stay tuned for more announcements on integration partners and product enhancements. 2018 is going to be an exciting year!
Worldpay is a global leader in payments processing technology and solutions for our merchant customers. Worldpay operates reliable and secure proprietary technology platforms that enable merchants to accept a vast array of payment types, across multiple channels, anywhere in the world.
Hey Wufamily, getting excited about spring yet? In many countries, this time of year inspires people to do some serious cleaning at home. I promise I’ll get to it this weekend (or maybe next), but in the meantime I found an easy way to get at least some spring cleaning done.
I present to you… 6 great hacks for cleaning up your online form design. Put them to work for your forms now and enjoy a guilt-free rest of your week!
1. Design with a specific audience in mind
Make sure that you know very well who will be filling your forms. Are you creating a simple event RSVP form that you will send to acquaintances or coworkers, or a sales lead form that’s intended for prospects and potential customers? Keep your target user in mind as you design your form, since knowing what they need will educate your decisions about what to include and, as importantly, what not to include.
2. Choose the right field for each question
The thing with Wufoo, you know, is that you have so many field options to choose from to build a powerful, customized online form. That doesn’t mean you should use all of them every time. Let’s start making decisions based on your specific audience: Will users find it easier to answer a question through a dropdown, multiple choice, or checkbox field? Here are some guidelines…
- Multiple choice fields are better for when you have between 5 and 7 options from which the user needs to pick one. Check this example from our Event Satisfaction Survey template.
Note how a clever form designer included a catch-all “Other” option at the end, with an open-ended answer box to capture other alternatives.
Multiple choice fields are also very good for yes/no (binary) questions.
(Please don’t hurt our feelings saying ‘no’ to this one. Just kidding!)
- Dropdown menus are similar in use to multiple choice fields but they have two big advantages in certain cases.
First, they work better when you have more than seven options. Think, for example, about a “Country” field in an online order form.
But also they save you—and your user—a lot of vertical space, as you can see when you compare the two alternatives below.
The dropdown field only takes up one line of vertical space as opposed to the long multiple choice list.
- Checkbox fields are the one type here that allows the user to select more than one option. Therefore, you should use them only when you want users to be able to select several choices—to think outside the box, so to speak.
Check out this example from our Typical Customer Demographics form template.
3. Use field size as a hint for users to write just enough
You know you can change the size of your fields, but did you know that this can become a subtle hint to your users as to how much they need to write in their answers to your questions? Yes, since you can adjust each field’s size separately, you can signal how much text you’re expecting in response to each. Compare the two versions below.
4. Hide fields until they are needed with Field Rules
As more and more users move into performing every task on the go, it’s important to remove any clutter from their line of sight (and their mobile screen). Wufoo forms can adapt to every user, so that for example fields that become irrelevant based on previous answers don’t even appear on screen. To keep your form clean and minimalist, use Field Rules to hide optional or conditional fields from users who don’t need to fill them.
5. Keep users on the right (vertical) track
Columns are not always your best friend on a web form, so make sure to use a vertical layout whenever possible. For example, First and Last Name should go next to each other, but Name and Address should probably be organized vertically. This will make things easier for the user scrolling down your form, whether on a desktop screen or on a smartphone. Keeping things simple with a single column can be of great help to them.
6. Use customized button labels to guide users
When using labels, there’s always the opportunity to look at your form through the eyes of your users and think what information they need to be able to complete your form quickly and efficiently. Sometimes, “Next” or “Previous” is all that you need—but in other cases customizing the text to fit your form can give users that extra tidbit they need to understand the flow of things. Make sure you provide that, telling users what’s coming up and what they just left so they can move between pages quickly. Check out the two versions below:
If the idea of organizing your home hasn’t got you excited about spring, hey, I don’t blame you! But at least I hope these 6 hacks from our Wufoo form experts did motivate you to create great-looking, cleanly-designed forms so that you can make spring (and life) better for your users!
Do you love ‘free’? I do! Especially, when free refers to a no-cost solution to a tough problem.
Let’s say you have a great online form, ready to collect amazing amounts of data thanks to a thoughtful design, a carefully-selected theme, and the enhanced mobile experience that Wufoo provides. You’ve published it and now you’re just itching to open Report Builder and start analyzing the data you collect!
Cue chirping from one sad, lonely cricket.
The entries are trickling in slowly, if at all, and you need that data for yesterday. What to do?
Well, dear Wufriend, as usual we’ve got your back. Here are the greatest 9 hacks for collecting more form entries without spending a dime, using social networks and other distribution channels.
Keep in mind that not every channel will work for every type of form, so use this list as a cheat sheet to refer to when you need to grow your form completion rate.
1) Emails, especially personalized ones
When we all thought email was dying as a distribution mechanism, email messages and newsletters have a made a great comeback in the last few years. But here you need to apply your own user experience to your strategy: You know all those emails you never open and delete straight from the inbox? Well, you want to make sure you don’t fall in that group.
Write a personalized message to the people you’ll ask to share your form and explain how valuable that will be for you and for them. Ask them to share with like-minded persons and groups and emphasize the value everyone will find in filling your form.
2) Facebook groups and business pages
Facebook’s founder and CEO Mark Zuckerberg recently announced changes to the social network’s news feed algorithm which are meant to prioritize content that sparks a “meaningful interaction” with users. So, if you share a link to your form on Facebook you need to be careful to write an engaging introduction which lets people know what the form is for and makes them interested in filling it. Facebook Groups are a great interest-based channel, so find the ones where your form may be relevant and ask members you may know to share your form. Your own company page is, of course, very valuable—so it’s important to ABA, always be asking, your audience to “like” you on Facebook. This way, you will be able to broadcast your forms to a big audience whenever you need to by linking to them from your page.
Twitter is a great venue for sharing links quickly and widely, if you get users and communities interested in your content. Check what hashtags are trending to see if any would be relevant to your form’s goals, and use them in your tweets. Also, send personalized tweets to key users who are influential in your community and ask them to retweet them. You can also repeat your message a few times a day, since different users log on at different times.
4) Instagram photos
Usage of this Facebook-owned app has increased steadily over the last few years, to the point that it’s now bigger than Twitter and Snapchat. In this case, you have to be mindful that Instagram is mostly a platform where people go to see beautiful or compelling images, so you should ensure to have a great photo or graphic to share before you try to call their attention to your form.
Pro tip: Instagram doesn’t allow clickable links in the photo caption (unless you pay for an ad), so you have to either post the url and ask people to copy and paste it in a browser or include the link to your form on your profile bio and call people’s attention to the link from the caption.
5) Messaging apps like WhatsApp or Messenger
You know very well that a recommendation is way more powerful when it comes from a friend, relative, or acquaintance. This is what WhatsApp, Facebook Messenger, Telegram, and other messaging apps are great for. Create a nice, brief message about your form and test it to make sure that it looks good when someone shares it forward. Then, ask your connections on messaging apps to share it with their relevant groups and contacts.
6) LinkedIn feed or groups
Hundreds of millions of professionals spend time on this career-oriented social network, so depending on what your target market is this could be an awesome channel for lead generation campaigns, promoting conferences and events, and other projects. Since this audience is more likely to put a high price on their own time, you may want to give them something in exchange for filling out your form, like a downloadable case study or e-book. You can post a link to your form on your own feed, your company page, or through a group—as long as the group’s internal rules allow it.
7) Influencer marketing
In any of the channels mentioned above, there’s a straightforward way to multiply the reach of your message: Getting someone with a lot of followers to re-send it. But so-called influencers trade on this power and therefore it’s hard to convince them to help you out. Try to find the major influencers within your network or community and ask them to share your form link, giving them a strong reason to do so. What could this be? Maybe you’ll share the data from your responses with them, or they get to help out a charity if you’re organizing a benefit.
8) Reddit, “the front page of the internet”
This site is wide-reaching and can be a bit unwieldy, but the good thing is it’s organized by very specific channels (“subreddits”)—so finding an audience that considers your form relevant should be easier than on other platforms. You do need an account to post there and, if members of a given community find your link interesting, they will ‘upvote’ it so that more people can find it. Beware, though: They also have the power to ‘downvote’ your content, so read the subreddit guidelines before you post.
9) Your form’s own end page
You can encourage users who already filled your form to share the link with others by adding a social sharing widget in the “Thank you” page. Your advantage here is that these people found your form so relevant as to spend time on it, so you are closer to turning them into advocates for spreading the word. Here’s how you can add social media sharing options to your confirmation page.
That’s it! Now you have more options than ever to multiply the reach of that beautiful form you worked so hard on. If you have any additional hacks you’d like to share with the Wufoo community, please leave us a comment below.
Hey there, Wu Fans (and soon-to-be Wu Fans). Do you hate spending countless hours doing manual, tedious data entry? Wouldn’t it be great if there was a way to automate it so you can spend your time on more strategic tasks?
I hope your answer is yes—but if it’s not, maybe today I can convert a few data entry lovers!
Wufoo integrates with hundreds of popular business solutions because, well, data collection tools like Wufoo make a perfect middle man for some of the other apps you use. Through our integrations, you don’t have to worry about manually transferring your newly collected data over to, say, your CRM system or email automation tool.
The best part? Integrating Wufoo with our partners is easy and takes no time at all!
Let’s look at some of our most popular integrations, and hopefully we can provide some inspiration.
For many businesses, the CRM is their system of record for all customers, as well as the place where they collect leads and manage the sales process. Wufoo integrates with over a dozen CRM solutions, including Salesforce, Nutshell, Highrise, Nimble, and more.
The most common use case for integrating Wufoo forms with your CRM is to automate the creation of contacts or leads. If someone visits your website and fills out a Wufoo form, that data will be automatically added into your CRM system, mapped to the fields of your choosing. Depending on your CRM, you can go a step further by triggering events or processes the moment a new contact or lead is added, such as sending an email or auto-assigning a lead to a particular sales rep.
Fun fact: Mailchimp is the most popular integration among our customers, and for good reason. By integrating Wufoo with an email marketing provider, such as Mailchimp, you can easily add names to mailing lists, newsletter and blog subscriptions, drip campaigns, and more. And again… with no manual data entry at all!
It’s amazing the amount of time you can save and the results you can achieve by setting up these simple integrations.
Let’s get you paid! Through our integrations with popular payment gateways, our customers have processed over $500 million worth of transactions. You can use Wufoo forms to take orders and collect payments with service providers like Stripe, PayPal, Chargify, and others.
Setting up the integrations is easy, and you’ll be generating more revenue in no time!
Website Builders and Content Management Systems
One of the most common uses of web forms is embedding them on your website, and with Wufoo, all it takes is a little copy-and-paste.
Whether it’s a “Contact Us” form on your Contact page, a demo request form, or maybe an RSVP form, Wufoo and our integration partners have you covered. Add your form to your website so you can deliver a seamless experience for your customers.
Project Management, Collaboration, & Productivity Apps
Another set of popular integrations is around project management and productivity. These integrations enable you to interact with your data in ways that would be otherwise impossible with your standard database.
Want to integrate with Asana so you can add attachments or connect data with other Asana tasks? No problem. Or maybe you want to collect all file uploads and store them in a Dropbox folder: Let us automate that for you! You can even link your Wufoo form with Twitter so that, when someone fills out a form, Wufoo sends that data to your Twitter account for others to see.
We’re excited to announce that as of today, Wufoo connects to 1,000 web tools!
Through our partnership with Zapier, we’re able to deliver 1,000 codeless integrations with other popular web tools. So, if you don’t see a specific application you use on our integrations page, don’t fret, together with Zapier, we have you covered.
In fact, these are so popular among our users that we’re listed among the 100 most popular Zapier integrations! Check out all of the tools we connect with through Zapier and extend the power of your Wufoo forms!
What are your favorite integrations? Let us know in the comments below!
Whether you’re building a lead generation form, an event registration form, a basic contact form, or a form for just about any other need, you want a user-friendly design so you can collect the most responses.
A form that’s well thought-out and well designed can have a big impact on your submission rate. Think about it like this: A great form is a lot like a conversation. You’re asking users for information, and they are providing it. Just like with conversations—at least enjoyable ones—you want to avoid frustrating the person on the other end.
But fear not, Wufoo is here to help you deliver a great experience to your users. Let’s look at some best practices for better forms.
The basics: Keep it clean, clear and simple
The last thing you want is for someone to abandon your form at first glance because it looked way too messy or intimidating. Keeping it clean and simple is key to having a user-friendly form.
Make it clear and specific so that users know exactly what the form is for. Without a clear title, users won’t know what they’re filling out and how it will be used, leading to high abandonment rates.
Field labels are used to let users know what information to input into each field (I know, Captain Obvious reporting for duty here). Your labels should be consistently placed (above, to the left, or inside of the field) to avoid confusion about which field is associated with what label.
Did you just spray your coffee and shout, “Wait, I can put labels inside of the form field?” You sure can!
For a more modern look, or to keep your form compact, use Placeholder Text instead of Field Labels. This places the field label inside of the field itself.
Taking it up a notch: Make it look good and easy to manage
Looks matter, and adding a little style to your form can make it much more attractive to incoming users, resulting in more responses. Not only should your forms look good, but they should be consistent with the rest of your website or brand. Use the Theme Editor to change colors, fonts and style, as well as to add your logo to your forms.
Or, if you’re feeling a bit more creative, write your own CSS to customize your form design even more!
For longer forms, use page breaks to minimize scrolling and make the form look a little less intimidating. You don’t want to scare off users right away by showing them dozens of fields on the page.
Pro level: Keep it relevant to each individual user
Branching and logic
Many people are willing to fill out questionnaires, forms and surveys. But if they felt like you were wasting their time unnecessarily, they might be less inclined to finish. Use branching and logic to only show the fields that matter to each user.
Let’s look at a simple example to help illustrate.
Here I have a short questionnaire (utilizing all of the best practices I’ve shared so far) that asks a simple question: “Do you prefer using Field Labels or Placeholder Text?”
If you select Field Labels, you’ll get routed to another question that asks, “Why do you prefer using Field Labels?”
However, if you select Placeholder Text, you’ll get routed to another question that asks, “Why do you prefer using Placeholder Text?”
I think you get the idea. Branching and logic is a powerful, yet incredibly easy way to keep your forms relevant. And this, will encourage more people to fill ‘em out.
There you have it, best practices for all levels of form-building mastery to help you get the most of your Wufoo forms. Do you have any best practices that you’ve found valuable? Share them with the Wufoo community in the comments!
Online forms for event planning: Ring the New Year with Wufoo
Hello Wufoo fans, and happy holidays! It’s that wonderful time of year again—you know, the joyous months of holiday parties, family get-togethers, New Year’s celebrations, Sales Kickoffs, and more.
With so many events to think about, it’s easy to get overwhelmed with planning. But fear not, Wufoo has your back! Let’s look at some of the ways Wufoo can help you with all of your event needs.
Many businesses host a sales kickoff event at the beginning of the year. Use a form to collect all attendee information far in advance so you can determine room assignments, make reservations, and handle any other logistical needs.
If your business offers staffers a choice in roommates or the option to room solo, include those questions in the form so you can get everything you need in one go.
After the event, create a survey to share with everyone to collect feedback and capture any learnings for next time!
If you’ve ever planned an event or party, you know the importance of having an accurate headcount. You don’t want to be ill-prepared with seats, food, and activities.
Whether you’re hosting an event for the holidays, a New Year’s Eve party, a baby shower, a Super Bowl watching extravaganza, or anything else, it’s always good to know who’s coming so you can plan accordingly. With Wufoo, you can create an RSVP form in no time and start planning the fun!
Pro tip: Include a map to your party or event right inside the form.
Need to get the invitations out ASAP? No problem. You can use one of our pre-made templates and share it out in seconds.
Holiday dinner or potluck
Hosting a big dinner for Christmas, Hanukkah, Kwanzaa, or another holiday? Why not conduct a quick survey to see what your guests want to eat and detect any dietary restrictions so you can be sure to have a dish for everyone.
Or maybe you’re planning a potluck (so much easier, right?). Send out a form to all of your guests asking what they want to bring. You can even include max quantities so you don’t end up with 10 trays of mashed potatoes. Unless everyone really, really likes mashed potatoes, in which case that might be a huge success!
Workshops & lunch and learns
Are you hosting a series of workshops for your team members or customers? Our Workshop Registration Form Template offers a convenient, one-step process for people to sign up. If the workshop is a paid event, you can even collect payments right from your Wufoo form.
If you’re doing a lunch and learn at work, you can throw in an option for attendees to include any meal preferences.
There you have it: Just a few examples of how Wufoo can help you get through all of your event needs for the holiday season and beyond. You can see even more event templates in our Templates Gallery for all of your form needs.
We’d love to hear more about the ways that you use Wufoo. Leave us a comment below!
Our Review of a Busy 2017 and Some Great Plans for 2018
As this year comes to a close, we here at Team Wufoo wanted to reflect on the year that has been, and look forward to the year ahead. Most importantly, we want to thank you, our customers, for trusting us with your form needs and look forward to working with you in 2018.
Improving your form management
We introduced Pagination to help customers manage their forms and find what they are looking for quickly and easily.
Helping users fill out forms
Help your users help you with Placeholder text! Ya, I know. You can now add text in the input field that won’t be collected as data. Why? It’s there as a guide for your users so they know what sort of information to put in a field. Click here to find out more and in which fields you can use placeholder text.
You can now apply the power of Google Analytics to your Wufoo forms. Use the tracking code from your website and begin to understand all the ways your users access your forms.
An easy way to close forms
Customize a message when your forms close using the forms closed options. You can leave a message or redirect them to your website (or specific page). No more coding required!
Everyone loves bigger files!
We increased file size uploads to 25MB.
Creating beautiful forms on mobile
Wufoo now offers an enhanced mobile experience for managing your forms. And it’s not just managing…: You can choose from hundreds of responsive templates to create the form you need, all while mobile!
Keeping track of your projects
Our updated Asana integration helps you and your teams track your work by linking your Wufoo form.
We want to hear your ideas
Feedback! A new feature designed to collect your ideas on where we can improve the product. Excited to say in just the month or so it’s been out, we’ve gotten lots of exciting feedback and votes on what you, our customers want to see us deliver.
On the same page
And lastly, Status. It’s minor, but we wanted to ensure everyone knew the status of the services on the site and if we were experiencing any issues. Feel free to head over there now and take a look as well as bookmark the page. Quick overview:
- Forms and Administration: This is the main application as well as all your forms.
- Mobile Admin: This is the mobile administration environment.
- API v3: As you guessed it, this is the API service.
- Notifications: Emails, emails, emails…
What’s in store for 2018!?
We are already planning some exciting updates, including more payment integrations, updates to the UI, and a streamlined experience.
We also want to implement the great feedback you are giving us! So, please continue to suggest new features and improvements, and vote on the features and items that are top of mind for you.
Over here at Team Wufoo, we make it a priority to listen to you, understand your needs, and deliver capabilities to make it easier for you to accomplish your goals. This starts with our great customer support team and continues on down to our product and engineering teams. However, we feel we can do a better job to engage with you—that’s why we’ve implemented a new feature named (drumroll please)… Feedback!
You’ll find Feedback under the Account menu. It’s very easy to use—in fact, we’d love if you would use Feedback at your next login to let us know what you think! The goal is very simple: we know you have a ton of things to do and have great ideas on how we can help you do them. So we made an easy way to help you send your ideas to us. You can also vote on features other customers have proposed to help us know which ones we should be working on.
Once you select Feedback, a new window will appear where you can browse features that other customers have suggested, vote on any of the ones that you like, suggest your own ideas or—if you happen to run into one—report a bug you’ve encountered.
We tried to keep the interface as simple as possible because we know you have a lot going on. You can search for an idea to see if others have suggested something similar, or display ideas that are most recent or most popular so you can add your vote.
The Wufoo team will use this information to help guide what new features and functionality are being put into our roadmap. FYI: we may have some follow-up questions for you regarding the requested capability to ensure we understand how the feature should behave.
That’s about it! We look forward to hearing your ideas and feedback.